Marti Guixé, who calls himself an ex-designer, and Leonie Plänkers, graduand at the TU Darmstadt in urban design, and me are philosophising on lies, marketing /branding and that products sell himself. It is always interesting how perception can change a thing or a story.
ex-designer, young urbanist and architist philosophising about lies[ 18:20 ]Play Now | Play in Popup | Download (299)
How can ancient cities benefit from the UNESCO world heritage badge and simultaneously avoid becoming a ‘Walt Disney’ for tourists?
There are fears that the UNESCO world heritage badge is being used to start a marketing campaign, based merely on capitalist standards. The common requirement for a rapid return on investment (ROI), however, leads to rapid development and rules out slow-growing and steady sustainability – and deprives local people of having a say during the city’s ‘rehabilitation’. In fact, here we don’t deal with rehabilitation but with reconstruction similar to a set stage fit to serve photo sessions by tourists.
Figure 1: ‘Damascus Barcode’
As to the Walt Disney reference, this was the general concern in an urban design studio at PAR. To simplify the theoretical task we chose the following UNESCO sites: Damascus, Syria, for the winter term 2008 / 2009 and Sana’a, Yemen, for the winter term 2009 / 2010 (still in progress). Understanding is the main base for a sustainable design in foreign cultures: learners – teachers, designers – researchers, locals – professionals, and so on are all communicating directly using all possible web 2.0 achievements. The students learnt how to access research communities and the local Damascene community to work out relevant propositions, which place(d) themselves in between ‘urban acupuncture’ and ‘slow urbanism’.
Our final presentation in Damascus proved this working method ideal and effective.
Again we are going to talk about that topic MONEY and all these capitalist philosophies.
This video here is a mixture of 01 a performance/protest of gringo que fala during the WUF5 in Rio de Janeiro who took place at the storehouses in the harbour zone. 02 a video by the city hall of Rio de Janeiro with their proposition of the harbour zone based on PRIVATE money input into highrise buildings and use the outcome of this PRIVATE money into PUBLIC investments. I recorded it during the exhibition of the world urban forum in Rio de Janeiro. (more information can be found Porto Maravilha – Propaganda Institucional da Prefeitura do Rio de Janeiro on the My proposition dating from July 2005 is just offering an open re-use of the storehouses, since the urban pattern is actually quite nice in that area:
OF COURSE money for infrastructure is always a good idea and needed in that area, too. there are three main favelas in that area who would appreciate such an action.
ex-designer, young urbanist and architist philosophising about lies [ 18:20 ] Play Now | Play in Popup | Download (299)
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